The YouTube Music Video Awards: Why Not?

YouTube Music Video Awards

Music awards and ceremonies these days have become nothing short of a joke. Grammy’s: worthless garbage. MTV VMA’s: maybe if this was still the 90’s. American Music Awards: is that really even still a thing? In my opinion, if we consumers really need our music taste validated by some worthless award ceremony it should at least be one that eliminates all political or monetary persuasion, and is not restricted to the grip of big label entertainment. Enter the first YouTube Music Video Awards. Sound gimmicky? It more than likely will be. The performance lineup already looks stupidly similar to a Grammy’s bill. The artists so far include Eminem, Lady Gaga, and Arcade Fire, who judging by their horrific SNL performance last saturday, will likely be the worst of the three always over-hyped acts. So what edge DOES the YouTube Music Video Awards actually have that might make it worth watching? Let’s explore:
Continue reading “The YouTube Music Video Awards: Why Not?”

Advertisements