Editor’s Note: With the release of the new Steve Jobs biopic, we thought we would revisit one of our favorite lists, the 10 Best Apple Commercial Songs.
Without any text, logo, or even a direct picture of the actual product in question, almost anyone in the world would be able to tell you what product the above advertisement is for. At the very least, they could tell you which company is behind it. This is a direct result of the genius of Apple marketing. Whether it is a silhouette of someone dancing in front of a bright background, a simple product/hand shot in front of a white background, or a “geek” talking to a “hipster” side-by-side in front of a white background, most every one of Apple’s major marketing campaigns is simple, clean, instantly recognizable, and often imitated/parodied. One thing that is also synonymous with these marketing campaigns is the use of pop music. Apple’s use of pop music in each of its ads is almost poetic. Many artist could even credit Apple for helping launch their careers. Now before the momentous release of the Steve Jobs biopic Jobs led by none other the great Ashton Kutcher (what?), we went ahead and listed our favorite songs used/use of songs in Apple commercials. As a qualifying factor of this list we decided we must first: love the song. Second: the use of song. And third: the song in consideration must be a popular song. No originals allowed! Which is unfortunate for songs/ads like this one that have a cripplingly brilliant effect to them …
Onto the list:
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