Remember those choose your own adventure books that were popular for 30 seconds when we were kids? Maybe they stuck around a bit longer for some of you, but I hated them. Too much page flipping around. Plus I’d always end up reading both options in advance just to see which one I’d rather do anyway. This induced headaches and futher frustration until I just couldn’t take the books anymore. Sorry Goosebumps, you “jumped the shark” with that one. The concept was there and great, but the execution had no follow through. I had always thought that it would be cool to see that done in film to some degree, but would be extremely difficult and would leave people with the same frustration and annoyances.
Flash forward to now … Chairlift (of all bands) executed this strategy brilliantly in their new music video for “Met Before”. The song is great, and the video takes it to the next level. We all thought Arcade Fire’s video last year was great because of its interactivity, which it totally is. But here is a video that you literally direct as you’re watching it, and it runs seamlessly.
Absolutely brilliant! Imitators are sure to follow, and who knows, they may be better … most likely they’ll be worse. But kudos to Chairlift for opening up the flood gates. Great video!
Watch/Play it HERE